Sociocultural and Political Metamorphoses in the Era of Identity Competition

The monograph examines the key sociocultural and political transformations of contemporary society driven by digitalization, globalization, information warfare, and the crisis of stable identities. Particular attention is devoted to the changing condition of the individual, who in the era of civilizational upheaval experiences the fragmentation of subjectivity, the loss of existential grounding, and the need to rethink freedom, responsibility, and value orientations. The authors analyze the phenomena of liminality and transgression, the evolution of identity in the global mediasocium, and the social genesis of knowledge in the digital age. Significant focus is placed on the digital city as a space of intercultural interaction, on the civilizational strategies of the digital world, and on the dynamics of European integration in the context of the Russian-Ukrainian war. An interdisciplinary approach integrating philosophical, sociological, cultural, and political analysis makes it possible to outline the challenges and risks of the age of identity competition. The study substantiates the need for a new humanistic paradigm capable of supporting the integrity of the individual and balancing technological progress with the preservation of dignity, autonomy, and moral responsibility.

The monograph will be valuable for a wide audience: scholars and researchers in philosophy, sociology, political science, cultural studies, and communication studies; lecturers and students of the humanities and social sciences; analysts, political scientists, and experts in public policy and digital technologies; as well as all those interested in contemporary processes of identity formation, the transformation of personality, the challenges of digital civilization, and humanistic strategies for societal development.