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12 Titles
All Books
Integration of Marketing into the Public Administration System: Ukrainian Experience and Prospects
December 30, 2025
Section 1.1. Marketing as a Tool for the Strategic Development of Organizations in the Digital Economy
December 30, 2025
Section 1.2. Institutional and Digital Infrastructure for Entrepreneurship Development in the Digital Economy
December 30, 2025
Section 1.3. Conceptual Foundations for the Formation and Development of Organizational Compliance Management Systems under Digital Transformation
December 30, 2025
Section 1.4. Digital Organizational Culture as a Determinant of Productivity and Performance
December 30, 2025
Section 2.1. Accounting in Budgetary Institutions under Digital Transformation: IFRS, ISA, Marketing, and New Approaches to Financial Reporting in Public Administration
December 30, 2025
Section 2.2. Digital Transformation of Higher Education Governance and Educational Marketing: Ethical Challenges of Transparency, Fairness, and Data Protection
December 30, 2025
Section 2.3. Public–Private Marketing Interaction in Shaping Competitive Strategies of Trade Enterprises in Ukraine
December 30, 2025
Section 2.4. Public Marketing and S3 Cluster Governance in Post-War Ukraine
December 30, 2025
Section 3.1. Integrating Marketing into Public Administration for Shaping Innovation and Investment Priorities in Entrepreneurship and Business During Ukraine’s Post-War Recovery
December 30, 2025
Section 3.2. The Tax Image of the Enterprise in Relationship Marketing: The Role of Public Governance and Implications for Personnel
December 30, 2025
Section 3.3. Information and Analytical Support for Assessing Employee Loyalty in the Economic Security System of an Industrial Enterprise
December 30, 2025
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